Agreement Expands Worldwide Distribution With Popular Titles Barbie(TM), UNO(R), Magic 8 Ball(R) and Max Steel(TM)RALEIGH, N.C., Mar 28, 2007 (BUSINESS WIRE) -- Oasys Mobile, Inc. (OTCBB:OYSM) today announced it has signed a
series of new agreements with Mattel, Inc., the world's largest
toymaker, to expand international distribution of its franchise mobile
game titles, including Barbie(TM), UNO(R), Magic 8 Ball(R) and Max
Steel(TM).
“Our new agreements with Mattel for these great brand franchises
positions Oasys to make an even greater impact in the global
marketplace in 2007,” said Doug Dyer, CEO, Oasys Mobile.
As part of the agreement Oasys Mobile and Mattel will develop
games and other applications around the Barbie(R) brand to be marketed
to teenage girls in Japan and Taiwan.
Working with mobile carriers throughout Asia, UNO(R) will be made
available throughout the region, including Japan, China, Korea, India
and the Philippines beginning in April of this year. Oasys Mobile
already distributes or has the rights to distribute UNO(R) in the
United States, Canada, Europe, Central America, South America,
Australia and New Zealand.
According to the agreement, Oasys Mobile will begin worldwide
distribution of the popular Magic 8 Ball(R) game as early as June
2007.
Additionally, Oasys will work with its partners in Latin America
to offer Max Steel(TM), the global security agent, to the large fan
base in Mexico, Brazil, Argentina, Chile, Colombia and Ecuador.
“We are pleased to extend our partnership with Oasys Mobile,” said
Cynthia Neiman, vice president of marketing, Mattel Games. “They have
solid relationships with top carriers around the world and will
deliver an entirely new line-up of mobile games featuring our popular
brands to markets in Europe, Asia and Latin America.”
Highly-targeted mobile game distribution worldwide is an important
growth strategy for Oasys Mobile.
“We are bringing UNO and Max Steel to the most relevant worldwide
markets to leverage each franchise's popularity in these different
markets,” added Dyer.
About Oasys Mobile, Inc.
Oasys Mobile, Inc. is a leading developer, publisher and
aggregator of premium mobile games, mobile media applications and
services that allow individuals to enjoy and share their mobile
lifestyle. Oasys Mobile content is distributed through an extensive
global Carrier network as well its consumer portal,
www.OasysMobile.com. Through its white-label services, Oasys Mobile
also helps Carriers and other content companies expand their customer
base by incorporating rich mobile content into their product and brand
offerings. For more information, see www.oasysmobileinc.com.
About Mattel
Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader
in the design, manufacture and marketing of toys and family products,
including Barbie(R), the most popular fashion doll ever introduced.
The Mattel family is comprised of such best-selling brands as Hot
Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C,
as well as Fisher-Price(R) brands (www.fisher-price.com), including
Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array
of entertainment-inspired toy lines. With worldwide headquarters in El
Segundo, Calif., Mattel employs more than the 30,000 people in 43
countries and territories and sells products in more than 150 nations
throughout the world. Mattel's vision is to be the world's premier toy
brands--today and tomorrow.
This press release contains forward-looking statements that
involve risks and uncertainties concerning Oasys Mobile's business,
products and financial results. Actual results may differ materially
from the results predicted. More information about potential risk
factors that could affect our business, products and financial results
is included in Oasys Mobile's annual report on Form 10-K for the year
ended December 31, 2005, and in reports subsequently filed by Oasys
Mobile with the Securities and Exchange Commission ("SEC"). All
documents are available through the SEC's Electronic Data Gathering
Analysis and Retrieval system (EDGAR) at www.sec.gov or from Oasys
Mobile's website at www.oasysmobileinc.com. Oasys Mobile hereby
disclaims any obligation to publicly update the information provided
above, including forward-looking statements, to reflect subsequent
events or circumstances.
All trademarks and/or registered trademarks are the property of
their respective owners.
BARBIE, MAGIC 8 BALL, MAX STEEL, UNO and associated trademarks and
trade dress are owned by, and used under license from, Mattel, Inc.
(C) 2007 Mattel, Inc. All Rights Reserved.
SOURCE: Oasys Mobile, Inc.
Double Forte
Nicole Arena, 415-863-4900 x 203
narena@double-forte.com
or
Mattel, Inc.
Michele Sturdivant, 310-252-4374
michele.sturdivant@mattel.com